Casual and cute outfits for women to wear and feel their best in.

April Blooms is a special place, not just a clothing boutique in Pasadena; we strive to empower women of all ages and sizes to thrive. April Blooms was voted "Readers Choice" from Pasadena Weekly as best women's boutique.

casual outfits for women

We believe that every woman holds within her the beauty of the world, and every woman deserves to experience it, embrace it, and share it.

Shop owner April Hicks cultivates a caring and supportive shopping environment while stocking a carefully curated selection of casual outfits for women, accessories, and home decor, all chosen to help women embrace their unique assets. We want our items to help bring out the best in you, and that's exactly what we look for in every item we carry.  

April Hicks April Blooms Owner of the store boutique

April Hicks, owner of April Blooms

Casual outfits for women that make you feel good in your skin

April knows how hard women can be on themselves. Throughout her career as a boutique and salon owner, April developed intimate relationships with women where they opened up about their insecurities. “I watched them thumb through celebrity magazines and social media filled with seemingly unattainable beauty. I was disappointed to see how many incredible women couldn’t see themselves that way.”

April Hicks at April Blooms Women's Boutique Store in Pasadena

One customer describes trips to April Blooms as her "social hour."

Often, her clients have taken excellent care of their significant others and children over the years, while forgetting about themselves along the way. April, uses fashion as a tool of empowerment, encourages customers to experiment a little and try on things they may never have considered. One repeat customer describes her trips to April Blooms as her “social hour” where she can relax and enjoy life a little more. A visit to April Blooms leaves customers feeling renewed and fabulous, ready to tackle the other duties of their lives. 

Trying on clothes can be a lonely and frustrating experience.  Here, we help you find accessories, home decor, and beautiful casual outfits to brighten your life and others you might be shopping for.  Being able to relax and enjoy shopping makes a difference when it comes to making selections you will like as much when you get home as when you saw it an item at the store.  Feeling good in our bodies because we know our clothing looks right on us and communicates who we are to the world helps us thrive in all areas of our lives.  It can be as simple as having a little reminder at just the right time that you are special and that you matter, or as big as a statement piece worn to an important meeting with your potential new business partner. Whatever your occasion or goal, we treat you like the special woman you are. It's important to remember to take care of ourselves so we can be a better service to others.

"It takes confidence to bloom. I know because it took a lot of confidence for me to jump head first into a new career opening this boutique. This is my chance to bloom, and I hope I can help other women take that same chance with themselves."


Check out the article about April Blooms in Pasadena Now! Visit our press coverage page for more news about April Blooms. April Blooms was named as readers choice for favorite boutique in the Pasadena Weekly magazine.

A Business that Gives Back

At April Blooms we believe in giving back to our local community and nationally. A portion of our sales supports A21 an organizations that support victims of human trafficking through prevention, advocacy, prosecution, and restoration. We also partner with our local charity organizations,  The Pasadena Humane society, Union Station, The Walter Hoving Home, and The Cancer support Community to name a few by donating clothing and a portion of sales.

April Blooms Yelp Reviews

Visit April Blooms

14 E. Bellevue Dr.
Pasadena, CA 91105


Tuesday thru Friday 11 am - 6 pm
Saturday | 10:00 am - 4:00 pm
Sunday & Monday: Closed

(626) 523-3362 |