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About Us

What We Do

We strive to empower women to thrive. We do this by:
  • Encouraging our customers to embrace what makes them beautiful
  • Curating collections of clothes and accessories that help them feel their best
  • Creating positive, supportive shopping experiences
  • Donating a portion of our sales to two organizations that support victims of human trafficking both at home in California and abroad through prevention, advocacy, prosecution, and restoration. Learn more about them at and

Our Founder

April Hicks

Owner and Founder

As a hairstylist, salon owner, and cosmetology instructor, for many years my life has revolved around beauty.  At the same time, my career has allowed me to have intimate relationships with women and their insecurities. I watched them thumb through celebrity magazines filled with seemingly unattainable beauty. A variety of factors made them feel like they couldn’t or weren’t supposed to look like the people in those magazines.

I have always loved fashion and was eager to reinvent myself, so I added a small fashion boutique to my salon. Fashion was just another facet of women both feeling and looking beautiful, and I was disappointed to see how many incredible women couldn’t see themselves that way.

It takes confidence to bloom. I know because it took a lot of confidence for me to jump head first into a new career. This is my chance to bloom, and I hope I can help other women take that same chance with themselves.


Contact Us


14 E. Bellevue Dr.
Pasadena, CA 91105

Tuesday-Thursday, Saturday 10:00am- 6:00pm

Friday 10:00am-7:00pm

Sunday-Monday Closed



(626) 523-3362


Instagram: @shopaprilblooms

Facebook: @shopaprilblooms