April Hicks
Owner and Founder
As a hairstylist, salon owner, and cosmetology instructor, for many years my life has revolved around beauty. At the same time, my career has allowed me to have intimate relationships with women and their insecurities. I watched them thumb through celebrity magazines filled with seemingly unattainable beauty. A variety of factors made them feel like they couldn’t or weren’t supposed to look like the people in those magazines.
I have always loved fashion and was eager to reinvent myself, so I added a small fashion boutique to my salon. Fashion was just another facet of women both feeling and looking beautiful, and I was disappointed to see how many incredible women couldn’t see themselves that way.
It takes confidence to bloom. I know because it took a lot of confidence for me to jump head first into a new career. This is my chance to bloom, and I hope I can help other women take that same chance with themselves.
-April
Contact Us
Store
14 E. Bellevue Dr.
Pasadena, CA 91105
Tuesday thru Friday 11:00 pm to 6 pm
Saturday 10am to 5 pm
Sunday-Monday Closed
Phone
(626) 248.7816
Social
Instagram: @shopaprilblooms
Facebook: @shopaprilblooms
Pinterest: https://www.pinterest.com/4aprilblooms/